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My three core values are service (helping others), empathy and humor. My writing, hopefully, shows one or more of those at any given time. But I have a dry, British-type sense of humor and if someone takes me literally, well...
But my humor also tends to be self-deprecating. When I make fun, it is usually of myself. Sometimes people see themselves in it too but don't take it personally because I have directed it at myself.
So what point was I trying to make? Hmm. Oh, yes. It's that I attract a certain kind of reader and that it's the same kind of person my ideal client is. Is it wrong to self-select your readers/clients? Because I feel with anything in writing, you need to address a target audience or else you are just wishy-washy. Does this make sense?
But I am sensitive to their needs, I just don't mince words. I see no reason for it. I wouldn't be true to myself any other way.